Designing an AI-powered travel platform connecting creators, operators, and travelers through intelligent trip planning and social discovery.
ROLE
Founding Product Designer
Product Strategy
Brand Identity
TEAM
2 Co-Founders
Engineering Team
Marketing Partners
TOOLS
Figma, FigJam
TIMELINE
2026 - Present
0→1
built from scratch
300+
app downloads
3
core user groups
AI Assistant
conversational trip planning
My Role
As Founding Product Designer, I led product strategy, visual identity, user research, interaction design, and brand identity across the consumer app, operator platform, AI assistant, and design system while collaborating closely with founders and engineers.
Outcome
Established the product foundation across consumer and operator experiences, establishing the platform’s interaction model, AI experience, design system, and go-to-market identity.
02
Content-first Discovery
A social-first discovery experience where travelers browse authentic content from creators and operators before seamlessly transitioning into trip planning.
03
AI Trip Planning
An AI assistant that helps travelers discover destinations, answer travel questions, and surface relevant experiences through natural conversation.
05
Creator & Operator Platform
Empowering operators to showcase their experiences, manage bookings, and build audiences while giving creators a space to inspire future travelers.
06
Building the Brand
Developed Kantham’s visual identity from concept to final mark; creating a brand that represents exploration, direction, and unforgettable journeys.
Reflection
Building Kantham from 0→1 taught me that product design extends far beyond individual screens. Every decision, from user groups and AI interactions to branding and booking flows, shaped how the product worked as a whole. The biggest challenge wasn't designing features; it was creating a connected experience that felt intuitive for travelers, creators, and operators alike.