Startup
Marketplace
Mobile App
Product Strategy
Designing an AI-powered travel platform connecting creators, operators, and travelers through intelligent trip planning and social discovery.
ROLE
Founding Product Designer
Product Strategy
Brand Identity
TEAM
2 Co-Founders
Engineering Team
Marketing Partners
TOOLS
Figma, FigJam
TIMELINE
2026 - Present
0→1
built from scratch
300+
app downloads
3
core user groups
AI
conversational trip planning
My Role
As Founding Product Designer, I led product strategy, UX, visual identity, research, and interaction design across the consumer app, operator platform, AI assistant, and brand system while collaborating closely with founders and engineers.
Outcome
Built the product foundation across consumer and operator experiences, establishing the platform’s interaction model, AI experience, design system, and go-to-market identity.
01
Personalized Onboarding
A conversational onboarding experience that learns each traveler’s interests, travel style, and preferences to personalize recommendations from the first session.
02
Content-first Discovery
A social-first discovery experience where travelers browse authentic content from creators and operators before seamlessly transitioning into trip planning.
03
AI Trip Planning
An AI assistant that helps users discover destinations, answer travel questions, and surface relevant experiences through natural conversation.
04
Booking Experience
Simplified complex multi-day expedition booking into a guided workflow with date selection, traveler information, availability, and booking requests.
05
Creator & Operator Platform
Empowering operators to showcase their experiences, manage bookings, and build audiences while giving creators a space to inspire future travelers.
06
Brand Identity
Developed Kantham’s visual identity from concept to final mark; creating a brand that represents exploration, direction, and unforgettable journeys.
Reflection
Kantham reinforced that strong product design is not just about isolated screens. It is the connective tissue between strategy, systems, behavior, brand, and the messy realities of a startup moving quickly.
The most important work was creating enough clarity for travelers, creators, and operators to move through the same ecosystem with confidence, while leaving room for the experience to feel warm, visual, and human.